Thinking

Ask the big questions

Are you asking yourself the right questions?

Sarah Durham and I recently had a great conversation about her experience building an agency, buying an agency, selling both, and life after the exits.

One thing that quickly became clear to me: Sarah has asked herself some really helpful questions over the years and her reflection has shaped a life with few regrets.

It makes me stop and consider:

  • Am I asking myself the right questions and taking the time to reflect deeply on them?
  • Am I asking my clients the right questions and helping them reflect well?

On the theme of our current podcast series, beginning with the end in mind, these questions are valuable:

1. What if someone offered you acquisition terms today that were too good to pass up: what would you do after the exit? Who would you be and why?

2. What if you knew you were locked into running your agency until retirement age, no choice: how would that change your decisions and priorities now?

Setting a goal on the distant horizon may motivate some of us, but the journey (and company) almost always matter more than the destination.

Take time to reflect – on the past, present, and future.

Then act to make today meaningful and fruitful and tomorrow even better.

Sarah now serves as an advisor and ICF-credentialed coach to agency owners and leaders, helping them hold space for the important, living and leading more intentionally.

Listen to the episode to hear more of Sarah's great questions, her story, Big Duck’s transition to a worker-owned cooperative, and life after the exit.